This is the German version of last week’s post about Pointer Brand (click here for the English version).
Was lange währt… Aus akutem Zeitmangel, der durch die Berlinale verursacht wurde, komme ich erst jetzt dazu den Post vom 17. Februar zu übersetzen: Willkommen zum ersten Beitrag einer Reihe von Blogeinträgen, die Brad von Commerce with a Conscience (CwaC) und ich in den nächsten Monaten veröffentlichen werden. (Um mehr über CwaC zu erfahren lest mein Interview mit Brad hier.) Meine erste Wahl fiel auf das Berliner Label Slowmo, Brad hat über den Jeans- und Arbeitsbekleidungshersteller Pointer Brand aus Tennessee geschrieben:
Pointer Brand wurde 1913 von dem Jagdhundzüchter Landon Clayton King gegründet. Fast 100 Jahre später werden die robusten Denim- und Canvas-Kleidungsstücke noch immer in der gleichen Fabrik in Bristol, Tennessee produziert wie damals. Viele andere amerikanische Unternehmen, die von sich ein Image von traditionsreichen, ehrwürdigen Firmen verbreiten, verdienen mit überteuerten Mini-Kollektionen „made in USA“ am Americana Trend mit, während der Großteil ihrer Produkte immer noch in Drittweltländern produziert wird. Nicht so Pointer Brand, bei denen kein Kleidungsstück (außer den Übergrößen) mehr als 60$ kostet. „Skinny“ Jeans wird dieses Unternehmen wohl nie verkaufen, stattdessen wird es weiterhin die gleiche preisgünstige, zuverlässige, hochwertige, utilitaristische Bekleidung geben. Brad findet, dass dieser freiwillige Verzicht auf schnelles Geld, das sich seiner Meinung nach durch das Anpassen an Modetrends verdienen lassen würde, unseren Respekt verdient. Aber was meint ihr: bewundert ihr Unternehmen, die ihren Wurzeln treu bleiben oder ist das unnötig altmodisch?
Posts mit dem Label Pointer Brand werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Pointer Brand werden angezeigt. Alle Posts anzeigen
Dienstag, 23. Februar 2010
Mittwoch, 17. Februar 2010
World Class: Pointer Brand by CwaC
Die deutsche Fassung findet ihr hier. 
Welcome to this first instalment of a series of posts that Brad of Commerce with a Conscience (CwaC) and I will publish over the coming months. In a sort of transatlantic exchange program we will introduce socially responsible fashion labels from both sides of the pond. (To find out more about CwaC read my interview with Brad here.) My first pick for this series is casual brand Slowmo and you can read about it here, Brad has written about Tennessee work wear manufacturer Pointer Brand:
If you ever hear anyone complain about things not being made they way they used to, do them the favor of sending them to the Pointer Brand website. The company was founded in 1913 by hunting dog breeder Landon Clayton King, who sought to produce work wear with a pedigree equal to that of his beloved hounds. Fast forward to nearly a century later, and L.C. King Manufacturing Co. is still going strong; still owned by the King family and still producing its entire range of tough-as-nails denim and canvas goods in the same Bristol, Tennessee factory in which it began.
Even more impressive than Pointer's longevity, however, is the sincerity of its product. While most other so-called "heritage" brands have launched exorbitantly priced, US made capsule collections (while still producing their main lines in the third world) in order to milk the current Ame
ricana trend, Pointer still doesn't have a product over $60 (excluding big & tall sizes). There is no collection of skinny jeans or midriff length chambray shirts anywhere in Pointer's future. Instead, just more of the same affordable, high quality utilitarian gear. You can't help but respect a company so willing to abstain from such an easy (though obvious) cash-grab in order to stay true it its roots.
A work wear icon, and one of the last great American-made bargains, Pointer is a brand that really does make 'em they used to.
photos: Kyle from Seattle wearing Pointer Brand chore jacket; Teri Conroy wearing Pointer Brand overalls
Welcome to this first instalment of a series of posts that Brad of Commerce with a Conscience (CwaC) and I will publish over the coming months. In a sort of transatlantic exchange program we will introduce socially responsible fashion labels from both sides of the pond. (To find out more about CwaC read my interview with Brad here.) My first pick for this series is casual brand Slowmo and you can read about it here, Brad has written about Tennessee work wear manufacturer Pointer Brand:If you ever hear anyone complain about things not being made they way they used to, do them the favor of sending them to the Pointer Brand website. The company was founded in 1913 by hunting dog breeder Landon Clayton King, who sought to produce work wear with a pedigree equal to that of his beloved hounds. Fast forward to nearly a century later, and L.C. King Manufacturing Co. is still going strong; still owned by the King family and still producing its entire range of tough-as-nails denim and canvas goods in the same Bristol, Tennessee factory in which it began.
Even more impressive than Pointer's longevity, however, is the sincerity of its product. While most other so-called "heritage" brands have launched exorbitantly priced, US made capsule collections (while still producing their main lines in the third world) in order to milk the current Ame
ricana trend, Pointer still doesn't have a product over $60 (excluding big & tall sizes). There is no collection of skinny jeans or midriff length chambray shirts anywhere in Pointer's future. Instead, just more of the same affordable, high quality utilitarian gear. You can't help but respect a company so willing to abstain from such an easy (though obvious) cash-grab in order to stay true it its roots.A work wear icon, and one of the last great American-made bargains, Pointer is a brand that really does make 'em they used to.
photos: Kyle from Seattle wearing Pointer Brand chore jacket; Teri Conroy wearing Pointer Brand overalls
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